Unitec and MIT in Auckland Seek New Name and Brand Identity

Unitec and Manukau Institute of Technology (MIT) in Auckland are officially seeking a new name and brand identity. This initiative follows their formal merger that took place at the start of the year.

Chief executive Professor Christina Hong announced the move, highlighting the importance of establishing a unified and distinctive identity for the newly merged organisation. The decision to rebrand aims to reflect the combined strengths and values of both institutions, enhancing their presence and recognition in the education sector.

This rebranding process marks a significant milestone for the institutions as they evolve and adapt to better serve their student community. Feedback from stakeholders and the wider community will likely play a crucial role in determining the new name and branding direction.

Originally reported by RNZ New Zealand Headlines.